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Effective Sales Force Automation and Customer Relationship Management by Raj Agnihotri

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Chapter 6

Implementation of Designed Systems

Once a project budget is approved, most organizations want to implement their customer relationship management (CRM) system quickly. Implementation of CRM, however, does not happen overnight and is tactical and methodical in nature. Yet, while firms can speed up the process of software implementation, CRM adoption as a cultural transition is difficult to accelerate. Investment, even in the best technology, is of no worth unless employees feel comfortable with it. In order for users to be comfortable, patience and planning will be required from management and support, and training from the vendor will be required. It is recommended that companies consider the services of CRM experts working for the ...

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