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Effective Sales Force Automation and Customer Relationship Management
book

Effective Sales Force Automation and Customer Relationship Management

by Raj Agnihotri
July 2010
Intermediate to advanced
123 pages
3h
English
Business Expert Press
Content preview from Effective Sales Force Automation and Customer Relationship Management

Chapter 6

Implementation of Designed Systems

Once a project budget is approved, most organizations want to implement their customer relationship management (CRM) system quickly. Implementation of CRM, however, does not happen overnight and is tactical and methodical in nature. Yet, while firms can speed up the process of software implementation, CRM adoption as a cultural transition is difficult to accelerate. Investment, even in the best technology, is of no worth unless employees feel comfortable with it. In order for users to be comfortable, patience and planning will be required from management and support, and training from the vendor will be required. It is recommended that companies consider the services of CRM experts working for the ...

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Publisher Resources

ISBN: 9781606491287