July 2010
Intermediate to advanced
123 pages
3h
English
Content preview from Effective Sales Force Automation and Customer Relationship Management
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Chapter 8
Technology Assessment, Maintenance, and Adaptation
For an organization to get the most out of a customer relationship management (CRM) technology investment, it is essential to appraise current technology use in different processes and provide a baseline for how CRM technology is being used. Such appraisal should involve interviewing employees and managers in order to understand the objectives for the organization and recommending areas where technology could positively affect those objectives. The widely used technique to achieve this goal is the technology audit.
Technique
As a method of assessment, a technology audit aims to investigate technology capability, processes, and requirements of a concerned firm. Through this evaluation ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.