Effective SEO and Content Marketing

CHAPTER 1Getting on the Same Page

The goal of this book is to provide marketers and business leaders with an understanding of how to gather and optimize free traffic to their brand. This book is designed to offer an exponential return on investment. If you follow the tactics laid out in this book, I am confident that you will see significant increases in traffic and revenue.

The ensuing chapters of this book will provide a roadmap and understanding of how to best optimize your overall web presence through search engine optimization (SEO) and content marketing, as well as how to raise your organic traffic footprint and performance. There are many books on the market that speak to SEO and content marketing, but they do not speak to both. SEO and content marketing depend on each other these days. This is because of the way Google's algorithm works and the way digital marketing and user experience have evolved. Do not focus on one without the other.

This book is essentially a guide for how to leverage both sciences to create a higher amount of free traffic to your brands. It is a framework that modern-day marketers should know, and it's a low-cost way for business owners and marketers to gather a basic understanding and skill set and learn how to provide exponential traffic and marketing effectiveness to their clients and businesses.

Free Traffic

Capturing free, high-quality, high-qualified traffic is a core function and goal of an effective digital marketing strategy. Getting ...