Effective SEO and Content Marketing

CHAPTER 9 SEO and Content Marketing for Your Small Business

The aforementioned SEO and content marketing tactics are geared more toward national companies with national or global brands. A small business must use the tactics that I mentioned earlier, as well as a few additional tactics. Being a small business competing in a big business category against large national brands can be an extremely difficult position online. It's important to understand and take advantage of all the local search opportunities available for your business to make sure you get as many customers as possible.

I have to preface this section by saying that I have a soft spot for small businesses because my father had several small restaurant businesses while I was growing up. I saw him have his good years and bad years. I saw the amount of effort he had to put into making the business run. I know how difficult it can be to get a business thriving. If you follow the SEO and content rules that I outlined in previous chapters and that I outline in this one, I believe you will be ahead of the curve.

The Small Business Mind-Set Needed to Win Online

As I mentioned, my father had his own small businesses that ranged from restaurants to produce delivery. Each of these businesses was in a hyper-competitive category, and each of them had their hardships. I learned a lot from my father during those times, especially when I saw him struggle. Additionally, as an adult, I have consulted many small businesses from ...