As companies look for new revenue, alignment between sales and strategy is crucial. Yet in most companies, instead of a strong connection, the gap between sales and strategy can cause vulnerability.
Harvard Business School Professor Frank Cespedes says sales efforts affect all elements of value creation in a business, whether you're a start-up seeking to scale or an established firm looking to jump-start new growth. After years of research and work inside organizations, Cespedes has developed go-to initiatives that can optimize your firm's customer management activities and improve selling and strategy.
In this interactive Harvard Business Review webinar, Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. He provides a framework for diagnosing and managing the core levers available for effective selling in any organization.