How can the organisation attract enough of the right sort of talent?
Introduction
In this chapter we will explore how a business builds a set of ‘attraction profiles’ to draw attention to the opportunities for talent within the organisation. There is a growing interest and many recently written articles on employer branding. The last few years has seen an increase in the number of conferences whose central theme is the need to communicate what the organisation’s offer is in the employment market. The ETM approach advocates crafting this communication effort into a more specific format by creating a range of profiles that target the specific sorts of talent the organisation needs.
This approach to communication, that of crafting roles’ ...
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