Chapter 13: Social media, online learning, and its application in public health

Janea Snyder      Health Education and Promotion, University of Arkansas at Little Rock, Little Rock, AR, United States

Abstract

With the advancement of technology and increased Internet usage, the digital transformation of social media and online learning engagement is becoming increasingly popular. This chapter aims to describe these two innovations with a detailed analysis of other mechanisms, including the evolution of communication (e.g., health-related) with social media and also the impact of social marketing on public health. Given the continuous evolution of the social platforms and increased usage globally, its role in public health for examining ...

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