Potential Alterations

As with several other chapters in this book, this one concludes with some variations on what you can do with this chapter’s content. None of these alterations are obligatory or necessarily better than what’s already been done, just worth considering.

Making Recommendations

Part of a good shopping cart, at least prior to the customer completing the sale, is recommending other products to purchase. Generously said, recommendations offer an additional benefit to the customer, because they truly may be interested in other items and appreciate those items being brought to their attention. Cynically, it could mean more money for the business.

There are two broad types of recommendations:

Upselling: recommending similar products ...

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