Chapter 15. Maintaining Your Website

  • What are the essentials for creating an effective maintenance plan?

  • How do you maintain content freshness?

  • How do you ensure that your site is available?

  • What do you need to do to increase your site's performance?

  • What are the basics for a user friendly site?

  • How do you drive traffic to your site?

  • What do you need to have in place to avert disaster?

Your website is live and has been up-and-running with no issues for some time now. With a seemingly functional website, happy site visitors, and no complaints from management, you decide that the website project was a success. With one solid success under your belt, it's time to move on to new projects and new challenges...that is until your phone starts ringing because your manager suddenly realized Web sales are far from her expectations, or the intermittent errors that have gone undetected by you have not gone unnoticed by customers, among other problems.


Every website requires maintenance and having a website maintenance plan in effect can help prevent these types of issues by defining what success looks like, monitoring for success (or the lack there of), and taking actions that lead you in the right direction. It's unrealistic to think that a website, even one that was an initial success, will remain successful without some level of active and ongoing maintenance.

This chapter describes the activities that are needed to ensure the long-term success of your website. ...

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