Book description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Contents
- Preface
- Acknowledgments
- CHAPTER 1. BROADCAST STATION MANAGEMENT
- CHAPTER 2. FINANCIAL MANAGEMENT
- CHAPTER 3. HUMAN RESOURCE MANAGEMENT
-
CHAPTER 4. BROADCAST PROGRAMMING
- The Audience
- The Program Department
- The Program Manager
- Radio Station Programming
- Television Station Programming
- Programming the Network Affiliate
- Programming the Independent Station
- Programming and the Station Representative
- Programming for Children
- Programming and the Community
- What’s Ahead?
- Summary
- Case Study: Radio
- Case Study: Television
- CHAPTER 5. BROADCAST SALES
- CHAPTER 6. BROADCAST PROMOTION AND MARKETING
- CHAPTER 7. BROADCAST REGULATIONS
- CHAPTER 8. MANAGING THE CABLE TELEVISION SYSTEM
- CHAPTER 9. PUBLIC BROADCAST STATION MANAGEMENT
- CHAPTER 10. ENTRY INTO THE ELECTRONIC MEDIA BUSINESS
- Appendix A. TV Parental Guidelines
- Appendix B. Excerpt from Membership Drive Producer’s Manual
- Glossary
- Bibliography
- Index
Product information
- Title: Electronic Media Management, Revised, 5th Edition
- Author(s):
- Release date: June 2013
- Publisher(s): Routledge
- ISBN: 9781136028656
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