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Electronic Media Management, Revised, 5th Edition by Michael F Starr, Peter Pringle

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4 Broadcast Programming

This chapter treats the programming of radio and television stations and examines the

•  role of the program department and the responsibilities of the program manager and other departmental staff

•  types and sources of broadcast programs, and the strategies employed to air them with maximum effect

•  major differences between programming a television station affiliated with one of the three original networks and programming an affiliate of another network or an independent station

Commercial radio and television stations air thousands of hours of programs each year. Individual programs may be produced by the station itself or obtained from another source. They may be designed chiefly to entertain, inform, or educate. ...

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