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Electronic Media Management, Revised, 5th Edition
book

Electronic Media Management, Revised, 5th Edition

by Peter Pringle, Michael F Starr
June 2013
Intermediate to advanced content levelIntermediate to advanced
432 pages
12h 59m
English
Routledge
Content preview from Electronic Media Management, Revised, 5th Edition

4 Broadcast Programming

This chapter treats the programming of radio and television stations and examines the

•  role of the program department and the responsibilities of the program manager and other departmental staff

•  types and sources of broadcast programs, and the strategies employed to air them with maximum effect

•  major differences between programming a television station affiliated with one of the three original networks and programming an affiliate of another network or an independent station

Commercial radio and television stations air thousands of hours of programs each year. Individual programs may be produced by the station itself or obtained from another source. They may be designed chiefly to entertain, inform, or educate. ...

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Publisher Resources

ISBN: 9780240808727