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Electronic Media Management, Revised, 5th Edition by Michael F Starr, Peter Pringle

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10 Entry into the Electronic Media Business

This chapter examines the methods of achieving a management position or ownership by focusing on

•  how to identify and secure employment in a managerial capacity or a capacity that may lead to management

•  how to buy an existing station, by exploring methods of finding the property, financing the acquisition, and executing legal and other procedures to consummate the transaction

•  how to build a new station or cable system, by identifying methods of locating open frequencies and franchises, obtaining financing, and complying with governmental requirements

Many college and university students pursuing the electronic media curriculum have as their ultimate goal either station management or ownership. ...

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