CHAPTER 1FUNDAMENTALS OF INFLUENCE
Some books claim that if you follow their principles you can influence anyone to do anything. According to these authors, you can get anyone to like you, love you, and find you irresistibly attractive. Wow! They assert that you can take control of any situation, win at every competition, and gain the upper hand every time. One book, written for men wanting to pick up women, boasts that by following its mystery methods you can get beautiful women into bed. Another boldly proclaims that you can get anyone to say yes in eight minutes or less. When I read claims such as these, I am reminded of a saying attributed to Abraham Lincoln: “You can fool some of the people all of the time, and all of the people some of ...
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