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Elements of Influence
book

Elements of Influence

by Terry R. BACON
July 2011
Beginner
304 pages
8h 3m
English
AMACOM
Content preview from Elements of Influence

NOTES

INTRODUCTION

1. Timothy C. Brock, Sharon Shavitt, and Laura A. Brannon, “Getting a Handle on the Ax of Persuasion,” in Sharon Shavitt and Timothy C. Brock, eds., Persuasion: Psychological Insights and Perspectives (Boston: Allyn & Bacon, 1994), 1.

2. John P. Kotter, John P. Kotter on What Leaders Really Do (Boston: Harvard Business Review Press, 1999), 100.

3. Jay Conger, “The Necessary Art of Persuasion,” Harvard Business Review Classics (Boston: Harvard Business Press, 2008), 1-2.

4. Two validation studies (one with a sample size of 4,500 and the other with a sample of 10,700) showed that the Survey of Influence Effectiveness (SIE) is a valid instrument. Using the alpha coefficient (a measure of internal consistency), we found that scale ...

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Publisher Resources

ISBN: 9780814417324