April 2014
Intermediate to advanced
356 pages
9h 54m
English
Content preview from Eliminating Waste in Business: Run Lean, Boost Profitability
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Marketing
The Enormous Black Hole
I know half the money I spend on advertising is wasted; the problem is, I don’t know what half.
—John Wanamaker
We’ll cut right to the chase in this chapter, and you are not going to like the news. As a college marketing professor, I have dealt with the marketing waste category my entire career. How do you get the best ROI from your sales and marketing efforts? How do you figure out who your customer is? How do you target/reach your customer? The list continues. Companies often pick the product they want to sell (not necessarily what the customer wants) and think that if they market/advertise the heck out of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.