Chapter 7. Month 2: Ensuring Success as You Launch Your Campaign
During this month, you will learn quite a lot about how your entire marketing plan is executed and how to continually optimize in accordance that plan. We'll take you through the components to launch your campaign, measure your progress, and manage your reputation.
Chapter Contents
Week 1: Sending Your First Campaign
Week 2: Creating a Plan to Optimize Your Results
Week 3: Measuring Email's Impact on Other Channels
Week 4: Promoting Your Email Results Within Your Organization
Week 1: Sending Your First Campaign
Reporting and measurement are going to be a central part of your first week of sending email messages. Your primary task this week is going to be focusing on reporting data that ...
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