Chapter 8. Month 3: Adding Bells and Whistles
For the past two months, you have focused on setting up budget requests, technology, creative, and messaging strategies. You have pored over reports and test campaigns. Now it's time to have some fun! This final month enables you to reap the benefits of all your hard work and effort and add some bells and whistles to your program. This is the month where you get to explore ways in which you can make your campaign sizzle by employing some of the latest trends and tactics.
Chapter Contents
Week 1: Using Email as a Feedback Tool
Week 2: Creating Video- and Audio-Enabled Emails
Week 3: Creating Mobile Email
Week 4: Creating Social Email
Week 1: Using Email as a Feedback Tool
So far, you have been focusing on ...
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