In their own words . . .
If email marketing were a dictatorship, everyone would be required to listen to me. Thank goodness, everyone has a right to his or her own thoughts and opinions.
That’s why several chapters feature what marketers from all different size organizations and industries have to say about the matters at hand. As you are reading their words, keep in mind what I mentioned at the beginning of the chapter: Nearly any primary goal you come up with is likely the outcome of a great relationship.