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Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Ali Sales, Chris Baggott

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2. Email Is Inexpensive

I mean, really, really inexpensive. There is no marketing medium that is less expensive than email. Print, television, and telephone can range from a few dollars per touch to several thousands or even millions (think of those Super Bowl commercials). The price of an email can be as inexpensive as a penny or less. This means that organizations of any size save money over traditional mass marketing tools. For small organizations, email is a great equalizer. You don’t need a monstrous budget. To be successful with this medium, all you need is desire.

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