By Tara LambersonVice President, Marketing, MindComet CorporationBlog: http://blogs.mindcomet.com
Throughout MindComet’s experiences with viral marketing campaigns, email has been a core component to promote the initial launch of the campaign and the continued driver for enhancing exposure and interaction. Lessons have been learned and strategies improved along the way, resulting in our top 10 best practices for successful viral email marketing campaigns:
Message clearly and keep it simple. Many campaigns that fail to generate significant viral buzz are a result of complicated, drawn out and overthought messages. Complex messages may be difficult to understand across audiences and create delays in the decision-making process that prevent the forward-toa-friend action from ever being taken. For this reason, keeping your message simple, short, and clear may provide the best return and the highest viral conversion rates.
Make a suggestion and provide the tools. You have a hilarious video, funny pictures, slogans, or catchy news ready to hit the viral highway . . . but have you optimized your email marketing to ignite exposure? Too often, email marketers set up viral campaigns and fail to ask recipients to share the buzz. Let recipients know that you want them to send it to their friends. Provide them with the tools to increase exposure, such as the ability to send to their IM list, to post badges on their blog, or to post your viral piece ...