O'Reilly logo

Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Ali Sales, Chris Baggott

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Do You Think Frequency Is Worth Testing?

Absolutely. Frequency is an important test that’s often overlooked. If you email too often, your audience may start to ignore your message. If you email too infrequently, you’ll miss opportunities to get your message out. That’s why it’s important for each organization to run its own test to find the frequency balance that maximizes sustainable return on investment (ROI).

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required