Embedded Finance

Embedded Finance

by Scarlett Sieber, Sophie Guibaud
Released May 2022
Publisher(s): Wiley
ISBN: 9781119891055

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Book description

Embedded finance is here and having global impact. Are you ready for it?

In Embedded Finance: When Payments Become An Experience, veteran growth strategists, entrepreneurs, and fintech disruptors Scarlett Sieber and Sophie Guibaud deliver a thought-provoking and page-turning discussion on the most impactful and exciting trend of fintech yet: embedded finance. In the book, you’ll explore the past, present, and future of fintech, from how embedded finance is being leveraged today by industry heavyweights like Google and Amazon to supercharge their customers’ experience to the offerings of smaller, niche players who stand poised to dominate their own corners of the market as their answer unmet customers’ needs.

The authors present:

●       Practical examples around the world of how embedded finance is being used today by technology companies and brands to redefine our online and offline retail experiences as we know them

●       The key trends, players, and technologies that are paving the way for embedded finance to take a dominant position in our lives     

●       The role, opportunities, and strategies for banks, technology companies and brands,      providing them with all necessary tools to define their own embedded finance strategy

●       The impact of embedded finance on society, consumers, companies, and the economy as a whole, highlighting the dominant force that is embedded finance for our future

●       An exciting view of how our day-to-day lives will look like in 2030, powered by embedded finance

An indispensable and eye-opening exploration of one of the most exciting and influential technologies in development today, Embedded Finance details a revolution in financial services, banking, and technology that has already begun. Are you ready?

Table of contents

  1. COVER
  2. ADDITIONAL PRAISE FOR EMBEDDED FINANCE
  3. TITLE PAGE
  4. COPYRIGHT
  5. DEDICATION
  6. CHAPTER ONE: THE NEXT FINANCIAL REVOLUTION
    1. WHY NOW?
    2. WHY US?
    3. WHY YOU?
    4. WHAT YOU NEED TO KNOW
    5. NOTES
  7. CHAPTER TWO: THE ORIGINS OF EMBEDDED FINANCE
    1. HOW WE GOT HERE: BANKING IN REVIEW
    2. CATASTROPHE AS THE MOTHER OF INVENTION
    3. THE TECHNOLOGY THAT MAKES IT POSSIBLE
    4. THE BIRTH OF INSURTECH
    5. FINTECH RISING
    6. THE ENTRANCE OF THE NEOBANKS
    7. SIMPLE
    8. MOVEN
    9. BEHAVIORAL SHIFTS ACROSS GENERATIONS
    10. LOOKING ACROSS BORDERS: THE CASE OF CHINA
    11. EMBEDDED FINANCE IS HERE
    12. NOTES
  8. CHAPTER THREE: BIG TECH AND BEYOND
    1. A MATCH MADE IN HEAVEN
    2. MEETING EVERY FINANCIAL NEED
    3. BIG TECH IS PART OF CUSTOMERS’ EVERYDAY LIVES
    4. BEYOND GOOGLE, APPLE, FACEBOOK, AND AMAZON
    5. BENEFITTING THE END CUSTOMER
    6. THE CASE FOR E-COMMERCE
    7. WHY EMBEDDED FINANCE MAKES SENSE FOR BIG TECH
    8. NOTES
  9. CHAPTER FOUR: EMBEDDED FINANCE IN THE OFFLINE WORLD
    1. A LOOK INTO THE FUTURE: THE SUPER APPS
    2. THE DATA PLAY
    3. OFFLINE TO ONLINE
    4. THE IMPACT OUTSIDE FINANCIAL SERVICES
    5. WHERE DO WE GO FROM HERE?
    6. NOTES
  10. CHAPTER FIVE: THE RIGHT INGREDIENTS ARE NOW IN PLACE
    1. THE TECHNOLOGY: KEY PIECES ENABLING BRANDS
    2. THE ROLE OF THE REGULATORS
    3. BaaS: THROUGH THE LENS OF A BANK
    4. THE FUTURE FOR BANKS
    5. THE REAL IMPACT OF EMBEDDED FINANCE
    6. NOTES
  11. CHAPTER SIX: A MORE SUSTAINABLE AND EQUAL WORLD
    1. DATA AS A FORCE FOR GOOD
    2. ACCESS TO CREDIT
    3. THE IMPACT ON SMALL BUSINESSES
    4. FINANCIAL INCLUSION IN THE GLOBAL SOUTH
    5. FINANCIAL PRODUCTS FOR THE UNDERSERVED
    6. THE GIG ECONOMY: THE NEW WORKFORCE
    7. UPSKILLING TODAY'S WORKFORCE
    8. SUSTAINABILITY
    9. THE LIMITS OF EMBEDDED FINANCE
    10. THE QUESTION OF IDENTITY AND PRIVACY
    11. THE NEW WORLD
    12. NOTES
  12. CHAPTER SEVEN: 2030: HOW EMBEDDED FINANCE TAKES OVER THE WORLD
    1. A DAY IN THE LIFE, 2030 EDITION
    2. WHAT ELSE CAN WE EXPECT FROM LIFE IN 2030?
    3. THE VIRTUAL WORLD OF THE FUTURE
    4. AN EMBEDDED REVOLUTION
    5. NOTES
  13. ACKNOWLEDGMENTS
  14. ABOUT THE AUTHORS
  15. INDEX
  16. END USER LICENSE AGREEMENT

Product information

  • Title: Embedded Finance
  • Author(s): Scarlett Sieber, Sophie Guibaud
  • Release date: May 2022
  • Publisher(s): Wiley
  • ISBN: 9781119891055