Give and you will receive
The following has been contributed by Mr. John Kearsey, Vice-President (External), University of Manitoba. For more about John, go to www.umanitoba.ca/admin/vp_external/vpexternalbio.html.
ONE OF THE BIGGEST CHALLENGES WITH any sort of awareness raising is keeping the focus on the end game — the passion to create something bigger, something better, to create change.
When an organization focuses on structure and process and fails to prioritize its vision, purpose and passion, this will inevitably bring the entire system to its knees. Not to say that process and structure aren’t important, but when it becomes about that then we’re failing to recognise what our work is really about — and what this is really about is inspiring people to do more and creating a bridge to change.
The frustration is when the strategy becomes about the people asking for the money. Or when donors are pushed for an amount based on achieving an organisation’s financial goal. Instead we must hold ourselves accountable to building strategies to focus on the donor connection and commitment to the cause and on the impact of the philanthropic support.The other challenge that many of my colleagues have faced is the lack of understanding around the type of investment that institutions need to make into philanthropy.
The other challenge that many of my colleagues have faced is the lack of understanding around the type of investment that institutions need to make into philanthropy.