Emerging Business Online: Global Markets and the Power of B2B Internet Marketing

1. Emerging Markets

Upon completion of this chapter, you should be able to

• Identify emerging market regions and nations that promise potential economic growth

• Explain why emerging markets are significant for business expansion

• Recognize the dynamism of economic superpower status

• Discuss how outsourcing by Western companies has transformed emerging markets

• Distinguish the different modes of Internet connectivity in emerging markets

• Describe the business life cycle in developed versus emerging markets

• Understand that your marketing strategies must be tailored to the specific culture/population of the emerging market

Brazil, Russia, India, and China comprise what is referred to as the BRIC markets. These countries are central to ...