6. Campaign Optimization, “Glocalization,” and the Power of Email

Upon completion of this chapter, you should be able to

• Explain how the integrate data and buying cycle form the ebocube commercial cycle, to achieve effective campaign results, through effective buying and data objectives

• Understand the effectiveness and benefits of localization of your campaigns and communication channels

• Understand the critical importance of defining SMART objectives upfront and defining what you are measuring

• Recognize the impact of email communications, its versatility, its immediacy, and how it can drive phenomenal response rates in relation to ebocube commercial cycle goals

• See how email enables you to reach and target the right audience at the ...

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