7. Winning with Webcasts, Websites, and More
Upon completion of this chapter, you should be able to
• Describe the role that webcasts and video on demand can play in your marketing efforts in emerging markets
• Explain the importance of your website in your efforts in emerging markets and identify a number of ways to maximize its potential
• Identify the best practices that will keep your company’s online efforts relevant in emerging markets
Webcasts and Video on Demand
A webcast is a form of real-time online media used to broadcast recorded or live events such as training, presentations, educational information, seminars, and product/service launches. End users can “telecommute” rather than physically attend. Viewers should register to watch ...
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