8. Web Banners and Integrating Offline Channels into Your ebocube Strategy: “Offline Isn’t Dead!”
Upon completion of this chapter, you should be able to
• Describe the efficacy of web banners
• Understand the importance of events to marketing strategies in emerging markets
• Identify why, when, and how direct mail should be used
• Discuss the role of telemarketing in emerging market strategies
• Distinguish above-the-line communication channels from other emerging market media
Web Banners
Web banners are a form of Internet advertising and should always be part of an integrated campaign. They’re graphic images and come in various sizes. Banners can be created with animation. (This works well in emerging markets [EMs] by engaging audiences.) ...
Get Emerging Business Online: Global Markets and the Power of B2B Internet Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
