November 2012
Intermediate to advanced
240 pages
4h 53m
English
book
Emerging Markets Rule: Growth Strategies of the New Global Giants
by Mauro Guillen, Esteban Garcia-Canal
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AXIOM 6Expand with Abandon
If you wait until you’re ready, you’ve waited too long.
“Impossible is a word to be found only in the dictionary of fools.”
—NAPOLEON BONAPARTE
IN THE OLD WORLD DOMINATED BY ONE LARGE ECONOMY and predictable patterns of technology development, production, and trade, companies approached the process of international expansion in a very orderly three-part minuet.
First, aspiring multinationals ventured abroad only after ensuring that their organization was ready for such a momentous move. They thought about foreign markets as steps in a ladder, with the easiest ones coming first and the more distant, harder ones coming last. Thus, for American firms Britain was easier to enter than Germany, and Mexico was more of a natural ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.