AXIOM 7No Sacred Cows!

Never fall in love with what brought you success.

Everyone has a plan till they get punched in the mouth.

MIKE TYSON

IT’S CALLED PATH DEPENDENCY—OR MAYBE JUST BEING stubborn and conceited. Others call it hubris, the worst kind of corporate disease. The better you become at something, the less adept you are at admitting that something’s not going right, at reversing course, and responding to competitors. Just like human beings, corporations are creatures of habit. They learn how to do something very well and then forget that perhaps there are other ways and approaches that could enable them to expand or defend their market share and enhance their profitability.

Consider that ingenious nineteenth-century invention the wristwatch. ...

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