Emotional Value

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ACKNOWLEDGMENTS

Emotional Value sits on the shoulders of hundreds of researchers who have painstakingly toiled in universities around the globe, carefully attempting to capture the essence of customer behavior. We thank you for your efforts and hope we faithfully reflected your conclusions as we translated astute statistical work into language that people who work in the day-to-day operations of business can understand and use.

We also owe a special debt of gratitude to the emotionally sensitive staff, especially Publisher Steven Piersanti himself, at Berrett-Koehler Publishers, Inc. They have become working partners with us as we refined the ideas in this book. Berrett-Koehler is a best-case example of how an organization can add emotional ...