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Emotionally Intelligent Design

Book Description

As technology becomes deeply integrated into every aspect of our lives, we’ve begun to expect more emotionally intelligent interactions. But smartphones don’t know if we’re having a bad day, and cars couldn’t care less about compassion. Technology is developing more IQ, but it still lacks EQ.

In this book, Pamela Pavliscak—design researcher and advisor to Fortune 500 companies—explores new research about emotion, new technology that engages emotion, and new emotional design practices. Drawing on her own research and the latest thinking in psychology, neuroscience, and behavioral economics, Pamela shows you how design can help promote emotional well-being.

You’ll learn:

  • How design has transformed emotion and how tech is transforming it again
  • New principles for merging emotional intelligence and design thinking
  • How to use a relationship model for framing product interactions and personality
  • Methods for blending well-being interventions with design patterns
  • How emotional resonance can guide designers toward ethical futures
  • Implications of emotionally intelligent technology as it scales from micro- to mega-emotional spheres

Table of Contents

  1. [ Preface ]
    1. That Feeling When (TFW)…
    2. The True Story Behind This Book
    3. How You Fit into This Story
    4. Here’s the Short Version
    5. Feeling Forever Grateful
  2. 1. Our Emotional Relationship with Technology
    1. Inventing Our Best Lives
      1. FRICTION-FREE TECH UTOPIAS
      2. DYSTOPIAN FUTURES
    2. The Present: It’s Complicated
      1. STREAMLINING THE WORLD, STREAMLINING US
      2. SAVING TIME, WASTING TIME
      3. EMOTIONAL UPS AND DOWNS
      4. DETOX, RETOX
    3. Design Designs Us
    4. Why Emotionally Intelligent Design?
      1. THE NEW EMOTIONAL DESIGN
  3. 2. The History and Future of Emotional Design
    1. All the Feels, in Theory
      1. EMOTION AS PHYSICAL EXPRESSION
      2. FEELINGS AS PERCEPTION
      3. EMOTION’S CULTURAL LAYER
      4. EMOTION IS NOT JUST HUMAN
      5. AN EMOTIONAL AWAKENING
    2. Emotional Design and Technology
      1. FOUR TYPES OF EMOTION
      2. THREE LEVELS OF EMOTION
      3. A SINGULAR EMOTION
      4. A CYCLE OF EMOTION
      5. EMOTION ZERO
      6. NEXT-GENERATION EMOTIONAL DESIGN
    3. Emotion + AI
      1. MACHINE-READABLE EMOTION
      2. THE POSITIVE POTENTIAL OF EMOTION AI
      3. THE DARK SIDE OF EMOTION AI
    4. A Checklist for Designing with Emotion AI
    5. Human + Machine = Higher Emotional Intelligence
  4. 3. Designing, with Feeling
    1. Emotionally Intelligent Design Principles
      1. ADOPT A NEW MINDSET
      2. SETTING NEW GROUND RULES
    2. Design Feeling in Practice
    3. Find Feeling
      1. MORE MIXED METHODS
      2. IDENTIFY BASIC EMOTION
      3. ADD NUANCE AND TEXTURE
      4. MATERIALIZE EMOTION
    4. Envision Experience
      1. FOSTERING FRESH IDEATION
      2. IDENTIFYING THE EMOTIONAL IMPRINT
      3. DRAWING APT ANALOGIES
      4. TRACING A LONGER JOURNEY
    5. Evolve the Relationship
    6. Live and Reflect
    7. Design Feeling Is the New Design Thinking
  5. 4. Cultivate Human–Machine Harmony
    1. Understanding the New Humans
      1. USERS VERSUS HUMANS
      2. HUMANS, ON A SPECTRUM
      3. NEW HUMAN–TECH RELATIONSHIPS
      4. THE TROUBLE WITH ARTIFICIAL FRIENDS
    2. Let Machines Be Machines
      1. WHEN LESS HUMAN IS MORE HUMANE
      2. WHEN YOUR ROBOT BECOMES A DISHWASHER
    3. Humanize Machines, Just a Little Bit
      1. HOW OBJECTS BECOME HUMANLY
      2. CHOOSING A MEANINGFUL METAPHOR
      3. ADDING JUST A FEW PERSONALITY TRAITS
      4. EVOLVING OVER TIME
    4. Build Relationships, Not Dependency
      1. MODELING THE RELATIONSHIP
      2. UNDERSTAND MILESTONES AND MOMENTS
      3. BUILD CIVIC CONNECTION
      4. MAKING IT LEGIBLE
    5. Avoiding Automating Humans
      1. AUTOMATIC FOR THE PEOPLE
    6. New Human–Machine Relationship Goals
  6. 5. Crafting Emotional Interventions
    1. Strategies for Living Digital
      1. RULES AND TOOLS
      2. JUST A LITTLE NUDGE
      3. EMOTIONAL WELL-BEING INTERVENTIONS
    2. Interventions with EQ
    3. Self-Awareness Interventions
      1. POSITIVE SELF-AWARENESS PATTERNS
      2. SELF-AWARENESS ANTIPATTERNS
    4. Self-Management Interventions
      1. POSITIVE SELF-MANAGEMENT PATTERNS
      2. SELF-MANAGEMENT ANTIPATTERNS
    5. Self-Catalyzing Interventions
      1. POSITIVE SELF-CATALYZING PATTERNS
      2. SELF-CATALYZING ANTIPATTERNS
    6. Social Awareness Interventions
      1. POSITIVE SOCIAL-AWARENESS PATTERNS
      2. SOCIAL AWARENESS ANTIPATTERNS
    7. Social Relationship Interventions
      1. POSITIVE SOCIAL RELATIONSHIP PATTERNS
      2. SOCIAL RELATIONSHIP ANTIPATTERNS
    8. Self-Transcending Interventions
    9. Track Progress
    10. Interventions Bolster Emotionally Intelligent Design
  7. 6. Forecasting the Future with Feelings
    1. The Trouble with the Future
      1. THE PROBLEM PROBLEM
      2. THE NEW NORMAL OF PRODUCT DESIGN
      3. CONFOUNDED FOUNDERS
      4. THE TECH TIME WARP
    2. A Future Fueled by Emotion
      1. ROSY RETROSPECTION
      2. FUZZY FORESIGHT
    3. Start with Future-You
      1. PERSONALIZE THE FUTURE
      2. PRACTICE COUNTERFACTUAL THINKING
      3. SORT THROUGH YOUR STUFF
    4. Create Future Things
      1. SCAN FOR SENTIMENT SIGNALS
      2. STORYTELLING STRING THEORY
      3. CRAFT A CONTEXT
      4. MAKE A FUTURE HEIRLOOM
      5. DEVELOP RELATIONAL ARTIFACTS
    5. Future Thinking as Emotional Time Bending
  8. 7. Toward an Emotionally Intelligent Future
    1. Emotional Intelligence at Scale
      1. THE BRAVE NEW WORLD OF EMOTIONAL LIFE
      2. EMOTIONAL INTELLIGENCE AND PUBLIC POLICY
      3. EMOTIONAL INTELLIGENCE IN THE ORGANIZATION
      4. EMOTIONAL INTELLIGENCE AND ETHICS
    2. A New Hope for Empathetic Technology
  9. Index