Chapter 2
The Hard Sell: Making a Business Case for Employee Engagement
In This Chapter
Understanding why employee engagement is such a big deal
Recognizing the dangers of disengagement
Identifying the relationship between engagement and innovation
Finding and developing champions of engagement within your organization
Setting goals and objectives for your engagement program
No offense to employee engagement, but it's a bit “soft.” That is, it has to do with people and their investment in their jobs and their companies. That may make it a bit of a hard sell for the powers that be — CEOs, CFOs, and others. These folks tend to be, well, a bit “harder.” That is, they're about hard data — numbers and such.
That's what this chapter is about: the hard data that makes a business case for employee engagement. In this chapter, you discover the business areas that are most affected by employee engagement, the dangers of disengagement, and the importance of finding and developing engagement ...
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