In This Chapter
Identifying the “great communication fissure”
Establishing two-way communication
Developing a communication protocol
Maximizing communication tools
Broadcasting your engagement efforts
Being aware of some communication don'ts
Saying communication is “important to engagement” is a little like saying Mardi Gras is “kind of exciting.” It's an understatement. Indeed, communication is so important, I often call it the cornerstone of an engaged culture. There's no doubt about it: Communication helps drive most successful new company initiatives, ideas, and ventures. Unfortunately, ...