Chapter 5

Talk to Me! The Importance of Communication

In This Chapter

arrow Identifying the “great communication fissure”

arrow Establishing two-way communication

arrow Developing a communication protocol

arrow Maximizing communication tools

arrow Resolving conflict

arrow Communicating change

arrow Broadcasting your engagement efforts

arrow Being aware of some communication don'ts

Saying communication is “important to engagement” is a little like saying Mardi Gras is “kind of exciting.” It's an understatement. Indeed, communication is so important, I often call it the cornerstone of an engaged culture. There's no doubt about it: Communication helps drive most successful new company initiatives, ideas, and ventures. Unfortunately, ...

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