CHAPTER 2

The Three Drivers of Engagement

Every organization has seasons in which employees are highly motivated and stretches where personnel lack concern for fulfilling their responsibilities. This makes it challenging to manage business operations, as the ebbs and flows test even the mightiest of corporations.

In spite of these dynamics, Costco, the multibillion dollar global retailer, has been able to consistently get the best out of employees by ensuring all are engaged in their work. They accomplish this by leveraging the three drivers of engagement: serving a valuable purpose, being empowered to deliver results, and working in a fulfilling environment.

Costco employees serve a valuable purpose by being provided the opportunity to make ...

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