chapter four

GOOD SURVEY PRACTICES

DON’T REINVENT THE WHEEL

Despite the many books that have been written on conducting surveys in general and employee surveys in particular, no single book provides all the relevant information in one place. In this chapter I provide a brief review of good survey practices. Recommendations on sources for further information are provided for anyone seeking more details.

Ask questions the right way. While surveys are most commonly associated with data collection, I prefer to think of them as one-way conversations: the survey designer has information he or she wants to collect from the respondent and has to anticipate the responses ahead of time, structuring the questions to ensure as complete a conversation as ...

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