Chapter 1

Why do it?

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Running a business is not for everyone; for many the enjoyment of life in a corporate world steers them away from the go-it-alone alternative. Choosing the path of self-employment is a major change of career direction. In order to fully embrace the decision to change, you need to be very clear on your reasons for doing it.

If you have spent a good proportion of your career working in large organisations, this decision will be especially challenging. Everything about your environment will change. Large companies employ hundreds, if not thousands, of people across many functions and departments and sometimes locations around ...

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