Chapter 5

Developing the idea

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In large companies the process of developing business goals and strategy usually takes place at elevated levels often by the PLC board and will likely involve external consultancy help. It may be therefore that you have not been directly involved in the process. It is probable, however, that with a corporate background you have been involved in business planning and strategy at some level and this experience will therefore stand you in good stead.

In this chapter we are going to talk about some basic business principles. We are not trying to teach you to suck eggs rather hoping to help you to consolidate your ...

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