“This is not just an eloquent brand management and marketing text, but one of the wisest management books in the past five years.”
Independent on Sunday
“Building an effective employer brand is increasingly essential to attract scarce talent, provide a focal point during times of change, and support the kind of internal commitment required to genuinely ‘live the brand’. If you need to strengthen your employer brand, this book will help you”.
Sir Martin Sorrell – CEO, WPP
“Many large companies recognize that internal marketing is as important as external marketing and that the same disciplines apply. This book is a wake-up call”
Tim Ambler – Senior Fellow, London Business School
“The Employer Brand is a big idea which helps build a much needed bridge between the often divided communities of HR and marketing”
Geoff Armstrong – President, World Federation of Personnel Management Associations