O'Reilly logo

Employer Branding For Dummies by Lars Schmidt, Richard Mosley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Part 1

Getting Started with Employer Branding

IN THIS PART …

Discover what employer branding is all about and how it can benefit your organization in attracting, engaging, and retaining the right people.

Identify the four steps to developing and executing an effective employer brand strategy.

Clarify your organization’s strategic objectives, identify the talent required to achieve those objectives, and gain the support of your organization’s leadership team.

Evaluate your existing employer brand to determine how well it’s currently perceived and whether it’s delivering the kind of talent your organization needs to succeed.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required