IN THIS CHAPTER
Conducting an internal audit of your organization’s employment experience
Viewing your organization as an employer from the outside in
Finding out how you stack up against the competition
Identifying key strengths, weaknesses, opportunities, and threats
Before pursuing any initiative to create or revitalize your employer brand, you need to take its vital signs to determine the existing strengths as an employer that you can build on, and diagnose any failings that may need to be addressed to strengthen your future employer brand image and experience.
In this chapter, we explain how to give your employer brand a checkup to determine its effectiveness or ineffectiveness in the following three areas: