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Employer Branding For Dummies by Lars Schmidt, Richard Mosley

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Part 2

Developing an Effective Employer Brand Strategy

IN THIS PART …

Develop your employer value proposition (EVP) — what your organization promises to candidates and delivers to employees.

Give your employer brand a distinctive look and feel that stands out from the competition.

Step up from traditional recruitment advertising campaigns to content marketing that delivers a richer, more authentic view of your organization.

Develop and distribute employer brand guidelines and toolkits that maintain global brand consistency while allowing for local customization.

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