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Employer Branding For Dummies by Lars Schmidt, Richard Mosley

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Chapter 7

Rolling Out Your Employer Brand Strategy

IN THIS CHAPTER

check Grasping the importance of winning internal hearts and minds

check Rallying the support of senior stakeholders

check Providing guidance to local recruitment marketing teams

check Engaging your employees

In previous chapters, you lay the groundwork for your employer brand. You defined your employer value proposition (EVP) and constructed the framework for your employer brand. You also started to plan the content needed to populate your career site and social domains. Now, it’s show time — time to roll out your employer brand strategy and guidelines to the rest of the organization to rally their support.

In this chapter, we explain how to manage the rollout effectively, so everyone in your organization strives in unison to maintain global consistency with the employer brand while spicing it up with his or her own local flavor. Here, we explain how to assemble employer brand toolkits, complete with brand guidelines, to make your job easier and how to navigate the rollout to get everyone in your organization onboard.

Winning Internal ...

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