O'Reilly logo

Employer Branding For Dummies by Lars Schmidt, Richard Mosley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9

Creating a Winning Career Site

IN THIS CHAPTER

check Building a career website with style and class

check Knowing what to include on your career website

check Catering to a key talent group using a job microsite

Your career website is your career channel hub and shop window, the focal point for your employer brand. From this hub, you can branch out to other online properties, including social channels (LinkedIn, Glassdoor, Twitter, and so on) and job boards (CareerBuilder, Monster, Indeed, and so on). Your career website also gives you a convenient destination to send prospects for more info; you can link back to your career website from social channels, email and text messages, announcements for job openings, career-oriented press releases, comments and replies you post anywhere on the web (where appropriate), and all other relevant communications with prospects.

In its most advanced form your career website can provide a rich, multimedia brand experience. If suitably impressive, it draws the targeted prospects as they search for relevant job vacancies, and it streamlines the application process, so highly desired candidates are more likely to complete and submit their applications.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required