IN THIS CHAPTER
Building a career website with style and class
Knowing what to include on your career website
Catering to a key talent group using a job microsite
Your career website is your career channel hub and shop window, the focal point for your employer brand. From this hub, you can branch out to other online properties, including social channels (LinkedIn, Glassdoor, Twitter, and so on) and job boards (CareerBuilder, Monster, Indeed, and so on). Your career website also gives you a convenient destination to send prospects for more info; you can link back to your career website from social channels, email and text messages, announcements for job openings, career-oriented press releases, comments and replies you post anywhere on the web (where appropriate), and all other relevant communications with prospects.
In its most advanced form your career website can provide a rich, multimedia brand experience. If suitably impressive, it draws the targeted prospects as they search for relevant job vacancies, and it streamlines the application process, so highly desired candidates are more likely to complete and submit their applications.