IN THIS CHAPTER
Using current and past employees to recruit new employees
Turning rejected applicants into brand advocates
Tapping the power of talent communities
Traditionally, people seeking employment have engaged in networking to find the best jobs. In this chapter, we turn that model on its head to explain how you can network to find the best employees. After all, the underlying principles and benefits are the same:
With the explosion of professional and social networking venues, including LinkedIn, Glassdoor, and Twitter, networking is an increasingly powerful recruiting and selection tool. In this chapter, we show you how to harness your community connections to find, recruit, and select top talent for your company.
Collectively, your ...