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Employer Branding For Dummies by Lars Schmidt, Richard Mosley

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Chapter 13

Making a Splash on Campus

IN THIS CHAPTER

check Recruiting college graduates

check Intensifying your impact by focusing on specific schools

check Teaming up with colleges and universities

check Leveraging technology to engage in remote recruiting

Colleges and universities are fertile grounds for recruiters. Every year, these educational institutions produce a fresh crop of eager, intelligent, and often highly gifted individuals who are well prepared to enter the workforce. You also have the option of teaming up with schools to create internships in which you can groom students, over the course of their college years, for an entry-level position within your company. Internships are a great way to test the talent, reap the benefits of low-cost labor, and contribute to creating a well-trained workforce — all at the same time.

To tap into this workforce of the future, you must appeal to and engage with students, which requires an understanding of who they are, what they want, what they offer, how they search for jobs, and what sorts of messages are likely to catch their interest and compel them to ...

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