IN THIS CHAPTER
Rallying support across your organization
Meeting your company’s talent needs and the needs of your talent
Making the case for why your company is a great place to work
Building an employer brand presence on social media
Keeping tabs on your employer branding progress
When you set out to build a strong employer brand, you may feel overwhelmed by everything it involves. Here, we make employer branding more manageable by providing you with a list of ten key success factors. These ten factors serve as a framework for the more detailed activities you’ll be conducting. Structure your activities around this framework, and everything else should fall neatly in place.
Effective employer branding starts at the top. The executive team needs to be onboard to communicate in words and actions that delivering a positive employment experience and building a strong employer brand reputation are critically ...