About the Authors

Richard Mosley: Richard is head of strategy at the global talent research and employer branding firm Universum. He’s widely recognized as one of the leading world authorities on employer brand development and management. Richard’s thinking draws on over 25 years of experience in both brand management and HR consulting. He has led major employer brand development projects for many leading global employers, including BP, Coca-Cola, Ferrero, GSK, HSBC, LEGO, L’Oréal, PepsiCo, Santander, and Unilever. This work has involved a significant focus on core values, employee engagement, and culture change, as well as the more externally focused dimensions of reputation and talent attraction. He has written two previous books on the subject: The Employer Brand (2005) and Employer Brand Management (2014), both published by Wiley. Richard is a regular keynote speaker and chairman at employer brand events around the world, and his work appears regularly in leading business newspapers and journals, including Harvard Business Review, the Wall Street Journal, Financial Times, and the Economic Times of India.

Lars Schmidt: Lars is the founder and principal of Amplify Talent, a consulting agency that helps companies like Hootsuite, NPR, and SpaceX reimagine the intersection of culture, talent, and brand. Before founding Amplify, he developed talent strategies at NPR ...

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