acknowledgments
It was a challenge to create this book.
Because nobody had written a book about HEROes before, it took a while to get it all to come together. At times we felt like highly empowered and resourceful operatives ourselves, creating and exploring this idea within a busy, buzzing research company in the middle of a recession. I hope you liked the results. We’d love to tell you a little more about what it took to get here.
Three people in the management of Forrester Research made this book possible. George F. Colony, Forrester’s founder and CEO, supported us in creating a book to follow Groundswell because he loves the power of ideas. Our COO, Charles Rutstein, suggested putting together our ideas on empowered consumers and empowered ...
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