Chapter 11: Proving That Your Efforts Worked Using the Reports
Today's marketers are required to bring measurable results. Every campaign, every activity, and every dollar spent can now be measured and accounted for so the ROI of marketing efforts can be measured. HubSpot reports are, therefore, an integral part of the system to ensure marketers can show the results of their efforts and what worked and what didn't.
In this chapter, you will learn about the following:
- Creating marketing reports to track your success
- Creating sales reports that help your sales teams close more deals
- Knowing which reports your management team cares the most about
- Using the data from the different analytics reports in HubSpot to boost your campaigns
- Exploring third-party ...
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