Table of Contents
Preface
Part 1: HubSpot – Starting Off HubSpot
Chapter 1: Overview of HubSpot – What you MUST Know
Technical requirements
Setting your brand colors and logo
Connecting your website to HubSpot
Connecting Google Analytics to HubSpot
Filtering out personal traffic
Setting up your subdomains – landing pages and blog
Verifying your email domain
Connecting your social media accounts
Managing contacts and creating lists
Understanding properties
Tips for building your own custom properties
Contact management
Filters
Lists
Exploring tools for every marketer
Calendar tool
Campaigns tool
SEO tool
Projects tool
Analyzing ROI and performance
Summary
Questions
Further reading
Chapter 2: Generating Quick Wins with HubSpot in the First 30 ...
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